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Lancaster Signs ‘Royal’ Spokesperson

Its new 'face' is Mademoiselle Pauline Ducruet, member of the Monaco Princely Family.

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By: Marie Redding

Senior Editor, Rodman Media

Lancaster has a new face, and it’s ‘Royal.’ The brand has signed Mademoiselle Pauline Ducruet, member of the Monaco Princely Family, to star in its upcoming campaign.

The team at Lancaster believes Ducruet will be especially popular in Asia. “We immediately thought of Pauline to represent Lancaster in Asia, where we have great ambitions,” said Sophie Martin-Teillard, Marketing Vice President Lancaster. She continued to explain, “Her charm, luminous beauty and modern attitude make her the perfect ambassadress and a real source of inspiration for our Asian customers.”

The new campaign will debut in January 2015.

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